In this Good Practice Note, Ashok Kumar and Siva Muthuprakash K. M. elaborate on the solutions designed for aiding the transition of subsistence farmers into prosperous farmers by making farm livelihoods more convenient and profitable so as to attract young men and women. They emphasize the importance of strengthening the rural market ecosystem through local agri-entrepreneurs anchored by community institutions for effective last mile service delivery. Further, the rural production system is enhanced by increasing the role of community institutions in planning and designing public investments. Improved market ecosystem and strengthened rural production system drives a behavioural change at community level leading to multi-dimensional changes.
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